Press Day: ZoeTee's, FS Augusta, Eun Jeong, Claire Goldsmith

Lilee Spring/Summer 2011

The Press Day for Zoe Tee's, FS Augusta, Eun Jeong, Claire Goldsmith, Oliver Goldsmith, American Retro, Prive Jewellery, Lilee last week was full of covetable clothing and accessories.

Having debuted at London Fashion Week this year at the "Ones to Watch" show, LiLee's S/S 2011 collection is inspired by an elegant photograph from the 1930s of a lady walking her dog. The colour palette is white, navy and grey and features the most beautiful details, fused and hand pleating....classic chic. Lilee is also currently to be seen on ASOS having designed a limited edition capsule wardrobe for them.

I have seen Eun Jeong's name mentioned a lot recently and seeing the dresses for real definitely lived up to my expectations.....colourful, feminine, modern and strong....these are beautiful statement dresses. Her inspiration for S/S 2011 is the Tom Hanks film "Big" - "the moment when a young child wears their parent's clothing perfectly captures the idea of a young child yearning to be an adult". There is definitely something playful and whimsical about these clothes and I have to say I loved them.

I only have to look at Zoe Tee's clothing and I want to put it on immediately.....soft, draped,beautifully tactile jersey basics....inspired this season by "the look of summer music festivals and the urbanity of New York's "Meat Packing district"."

Beautiful accessories were provided by a very stylish sunglasses collection by Claire Goldsmith adding a modern twist and a touch of refinement to the frames made popular by Oliver Goldsmith, fabulous leather gloves by Sermoneta Gloves and fabulous jewellery by FS Augusta and Prive Jewellery .

Many thanks to Emily at Intelligent PR for her hospitality :)